.kuku-estrategia{--ink:#292239;--muted:#655d69;--paper:#fffaf4;--card:#fffdfa;--coral:#db574c;--coral-ink:#c8483e;--brick:#a3433b;--plum:#653469;--plum-dark:#3f1f45;--teal:#057568;--line:#eadbd2;--clay:linear-gradient(135deg,#ff796c 0%,#ed657c 48%,#8b5fc3 120%);--ease:cubic-bezier(.2,.8,.2,1);overflow:clip;background:var(--paper);color:var(--ink);font:400 16px/1.6 var(--wp--preset--font-family--dm-sans,'DM Sans',sans-serif)}
.kuku-estrategia,.kuku-estrategia *{box-sizing:border-box}
.kuku-estrategia h1,.kuku-estrategia h2,.kuku-estrategia h3{margin:0 0 .5em;color:var(--ink);font-family:var(--wp--preset--font-family--manrope,'Manrope',sans-serif);line-height:1.1;letter-spacing:-.045em}
.kuku-estrategia h2{font-size:clamp(34px,4.2vw,54px)}
.kuku-estrategia p{margin:0 0 1.2em}
:where(.kuku-estrategia) ul{margin:0;padding:0;list-style:none}
:where(.kuku-estrategia) a{color:inherit}
:where(.kuku-estrategia) button{font:inherit;cursor:pointer}
.kuku-estrategia__aud,.kuku-estrategia__check,.kuku-estrategia__arrow{font-family:inherit;letter-spacing:normal;text-transform:none}
.kuku-estrategia a:focus-visible,.kuku-estrategia button:focus-visible,.kuku-estrategia__track:focus-visible{outline:3px solid #b03430;outline-offset:3px}
.kuku-estrategia__wrap{width:min(1160px,calc(100% - 32px));margin-inline:auto}
.kuku-estrategia__two{display:grid;grid-template-columns:minmax(0,1.05fr) minmax(0,1fr)}
.kuku-estrategia__col{min-width:0}
.kuku-estrategia__lead{max-width:540px;color:var(--muted);font-size:18px;line-height:1.6}

/* Clay buttons, shared with the homepage */
.kuku-estrategia__actions{display:flex;flex-wrap:wrap;align-items:center;gap:16px 18px}
.kuku-estrategia__button{display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:57px;padding:0 25px;border-radius:18px;background:var(--clay);color:#fff!important;font-size:16px;font-weight:700;line-height:1.2;text-decoration:none;white-space:nowrap;box-shadow:0 7px 0 #c64d5b,0 13px 22px rgba(212,74,91,.25),inset 0 1px 2px rgba(255,255,255,.4);transition:transform .2s,filter .2s}
.kuku-estrategia__button:hover{transform:translateY(-2px);filter:saturate(1.05)}
.kuku-estrategia__button:active{transform:translateY(2px)}
.kuku-estrategia__button svg{flex:none}
.kuku-estrategia__button--light{padding:0 24px;border:1px solid var(--line);background:#fff;color:var(--ink)!important;box-shadow:0 6px 0 var(--line)}

/* Hero */
.kuku-estrategia__hero{padding:clamp(64px,7vw,92px) 0 clamp(56px,6vw,80px);background:radial-gradient(circle at 74% 30%,#e3f1ea 0,transparent 34%),radial-gradient(circle at 60% 80%,#ffe8d9 0,transparent 30%),var(--paper)}
.kuku-estrategia__hero-grid{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,.9fr);align-items:center;gap:clamp(36px,6vw,90px)}
.kuku-estrategia__hero-copy,.kuku-estrategia__hero-art{min-width:0}
.kuku-estrategia__hero-art{max-width:580px}
.kuku-estrategia__overline{margin:0 0 22px!important;color:var(--brick);font-size:12px;font-weight:800;line-height:1.4;letter-spacing:.13em;text-transform:uppercase}
.kuku-estrategia h1{max-width:680px;margin-bottom:.5em;font-size:clamp(42px,5.9vw,78px);line-height:1.03}
.kuku-estrategia__intro{max-width:560px;margin-bottom:1.4em!important;color:var(--muted);font-size:clamp(17px,1.7vw,20px);line-height:1.6}
.kuku-estrategia__field{display:block;width:100%;height:auto;overflow:visible}
.kuku-estrategia__sprout{transform-box:fill-box;transform-origin:50% 100%}
.kuku-estrategia__drop,.kuku-estrategia__float{transform-box:fill-box;transform-origin:center}
.kuku-estrategia__can{transform-box:fill-box;transform-origin:80% 80%}

/* Why + pillar navigation */
.kuku-estrategia__why{padding:clamp(60px,6vw,84px) 0 clamp(40px,4vw,56px)}
.kuku-estrategia__why-grid{align-items:end;gap:24px 64px}
.kuku-estrategia__why-grid h2{margin:0}
.kuku-estrategia__why-grid .kuku-estrategia__lead{max-width:520px;margin:0}
.kuku-estrategia__nav{margin-top:40px}
.kuku-estrategia__nav-list{display:flex;flex-wrap:wrap;gap:10px;width:fit-content;max-width:100%;padding:8px!important;border:1px solid var(--line);border-radius:20px;background:rgba(255,253,250,.92);box-shadow:0 14px 30px rgba(73,43,64,.1)}
.kuku-estrategia__nav-link{display:inline-flex;align-items:center;gap:10px;min-height:44px;padding:0 18px;border-radius:14px;color:var(--ink);font-weight:700;line-height:1.2;text-decoration:none;transition:background-color .25s,color .25s}
.kuku-estrategia__nav-link:hover{background:var(--plum);color:#fff}
.kuku-estrategia__nav-num{display:grid;place-items:center;width:26px;height:26px;border-radius:8px;font:800 13px/1 var(--wp--preset--font-family--manrope,'Manrope',sans-serif);transition:transform .3s var(--ease)}
.kuku-estrategia__nav-num--coral{background:#fff0e5;color:var(--coral-ink)}
.kuku-estrategia__nav-num--plum{background:#f3e8f1;color:var(--plum)}
.kuku-estrategia__nav-num--teal{background:#e2f0ed;color:var(--teal)}
.kuku-estrategia__pillar-kicker{margin:0 0 12px!important;font:800 15px/1 var(--wp--preset--font-family--manrope,'Manrope',sans-serif)}
.kuku-estrategia__pillar-kicker--coral{color:var(--coral-ink)}
.kuku-estrategia__pillar-kicker--plum{color:var(--plum)}
.kuku-estrategia__pillar-kicker--teal{color:var(--teal)}

/* Pillar 1: message */
.kuku-estrategia__message,.kuku-estrategia__audience,.kuku-estrategia__channels,.kuku-estrategia__list{scroll-margin-top:96px}
.kuku-estrategia__message{padding:clamp(56px,6vw,88px) 0;background:linear-gradient(160deg,#f8e9f1 0%,#fff3ea 55%,#e7f3ef 100%)}
.kuku-estrategia__message-grid{align-items:center;gap:40px 64px}
.kuku-estrategia__message .kuku-estrategia__lead{margin-bottom:28px}
.kuku-estrategia__pillars{display:grid;gap:14px}
.kuku-estrategia__pillar{display:flex;gap:14px;padding:18px 20px;border:1px solid #efe4dc;border-radius:20px;background:var(--card);transition:border-color .3s,box-shadow .3s,transform .3s}
.kuku-estrategia__pillar-text{min-width:0}
.kuku-estrategia__pillar-text strong{display:block;font:800 17px/1.3 var(--wp--preset--font-family--manrope,'Manrope',sans-serif);letter-spacing:-.02em}
.kuku-estrategia__pillar-text>span{color:var(--muted);font-size:15px;line-height:1.55}
.kuku-estrategia__inline-link{display:block;width:fit-content;margin-top:4px;color:var(--plum)!important;font-weight:700}
.kuku-estrategia__icon{flex:none;display:grid;place-items:center;width:44px;height:44px;border-radius:13px;transition:transform .35s var(--ease)}
.kuku-estrategia__icon--lg{width:48px;height:48px;border-radius:14px}
.kuku-estrategia__icon--coral{background:#fff0e5;color:var(--coral-ink)}
.kuku-estrategia__icon--plum{background:#f3e8f1;color:var(--plum)}
.kuku-estrategia__icon--teal{background:#e2f0ed;color:var(--teal)}
.kuku-estrategia__icon--sun{background:#fff4dc;color:#9a6400}
.kuku-estrategia__message-side{display:grid;gap:18px}
.kuku-estrategia__card{padding:26px;border:1px solid #efe4dc;border-radius:26px;background:var(--card)}
.kuku-estrategia__card h3{margin-bottom:6px;font-size:22px}
.kuku-estrategia__versions{box-shadow:0 18px 45px rgba(73,43,64,.08)}
.kuku-estrategia__card-label{margin:0 0 16px!important;color:var(--muted);font-size:14px;font-weight:700}
.kuku-estrategia__card-text{margin-bottom:18px!important;color:var(--muted);font-size:15px}
.kuku-estrategia__bubble-row{display:flex;align-items:flex-start;gap:12px}
.kuku-estrategia__bubble-row+.kuku-estrategia__bubble-row{margin-top:12px}
.kuku-estrategia__verdict{flex:none;display:grid;place-items:center;width:30px;height:30px;border-radius:50%}
.kuku-estrategia__verdict--bad{background:#f6eee9;color:#8a6f6a}
.kuku-estrategia__verdict--good{background:#e2f0ed;color:var(--teal)}
.kuku-estrategia__bubble{margin:0!important;padding:12px 16px;border-radius:4px 16px 16px 16px;font-size:15px;line-height:1.55}
.kuku-estrategia__bubble--bad{background:#f4ece8;color:#6b6170}
.kuku-estrategia__bubble--good{background:var(--plum);color:#fff}
.kuku-estrategia__mix{display:flex;height:18px;overflow:hidden;border-radius:99px;background:#f1e7e2}
.kuku-estrategia__mix-seg{display:block;height:100%;transform-origin:left center}
.kuku-estrategia__mix-seg--1{width:28%;background:#db574c}.kuku-estrategia__mix-seg--2{width:18%;background:#ff9d8f}
.kuku-estrategia__mix-seg--3{width:16%;background:#8c4f86}.kuku-estrategia__mix-seg--4{width:18%;background:#2f9a8c}
.kuku-estrategia__mix-seg--5{width:20%;background:#653469}
.kuku-estrategia__legend{display:flex;flex-wrap:wrap;gap:8px 16px;margin-top:14px!important;color:var(--muted);font-size:13px;line-height:1.4}
.kuku-estrategia__legend li{display:flex;align-items:center;gap:6px}
.kuku-estrategia__swatch{display:block;width:10px;height:10px;border-radius:3px}
.kuku-estrategia__swatch--1{background:#db574c}.kuku-estrategia__swatch--2{background:#ff9d8f}.kuku-estrategia__swatch--3{background:#8c4f86}
.kuku-estrategia__swatch--4{background:#2f9a8c}.kuku-estrategia__swatch--5{background:#653469}

/* Pillar 2: audience map */
.kuku-estrategia__audience{padding:clamp(64px,7vw,100px) 0}
.kuku-estrategia__section-head{max-width:680px;margin-bottom:44px}
.kuku-estrategia__section-head h2{margin-bottom:.45em}
.kuku-estrategia__section-head .kuku-estrategia__lead{max-width:none;margin:0}
.kuku-estrategia__map{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,.9fr);align-items:center;gap:32px 56px}
.kuku-estrategia__rings{position:relative;width:100%;max-width:560px;margin:0 auto;aspect-ratio:1}
.kuku-estrategia__rings-svg{position:absolute;inset:0;width:100%;height:100%;overflow:visible}
.kuku-estrategia__ring{stroke:#e6d8cf;transform-box:fill-box;transform-origin:center;transition:fill .35s,stroke .35s}
.kuku-estrategia__ring--familia{fill:#ffe3da}.kuku-estrategia__ring--comunidad{fill:#f6ebf3}.kuku-estrategia__ring--publico{fill:#fbf6f2}
.kuku-estrategia__ring--empresas{fill:#e2f0ed}.kuku-estrategia__ring--referentes{fill:#efe7fa}
.kuku-estrategia__ring--familia.is-active{fill:#ff9d8f;stroke:#c8483e}
.kuku-estrategia__ring--comunidad.is-active{fill:#e3c3da;stroke:#653469}
.kuku-estrategia__ring--publico.is-active{fill:#e6d8cf;stroke:#4c4152}
.kuku-estrategia__ring--empresas.is-active{fill:#9fd3c7;stroke:#057568}
.kuku-estrategia__ring--referentes.is-active{fill:#c6b0ea;stroke:#8b5fc3}
.kuku-estrategia__core{transform-box:fill-box;transform-origin:center}
.kuku-estrategia__aud{--aud:#292239;position:absolute;z-index:1;min-height:44px;padding:8px 16px;border:1px solid #e3d3cc;border-radius:99px;background:var(--card);color:var(--ink);font-size:14px;font-weight:800;line-height:1.2;white-space:nowrap;box-shadow:0 4px 0 #ebe0da;transform:translate(-50%,-50%);transition:background-color .25s,color .25s,border-color .25s,box-shadow .25s,transform .25s var(--ease)}
.kuku-estrategia__aud:hover{transform:translate(-50%,calc(-50% - 2px))}
.kuku-estrategia__aud[aria-pressed="true"]{border-color:var(--aud);background:var(--aud);color:#fff;box-shadow:0 10px 22px rgba(63,31,69,.22)}
.kuku-estrategia__aud--familia{--aud:#c8483e;left:50%;top:50%}
.kuku-estrategia__aud--comunidad{--aud:#653469;left:50%;top:24%}
.kuku-estrategia__aud--publico{--aud:#4c4152;left:50%;top:6.5%}
.kuku-estrategia__aud--empresas{--aud:#057568;left:90%;top:91.3%}
.kuku-estrategia__aud--referentes{--aud:#8b5fc3;left:10%;top:91.3%}
.kuku-estrategia__panels{display:grid;gap:18px;min-width:0}
.kuku-estrategia__panel{--aud:#292239;min-width:0;padding:clamp(24px,3vw,34px);border:1px solid #efe4dc;border-radius:28px;background:var(--card);box-shadow:0 18px 45px rgba(73,43,64,.08)}
.kuku-estrategia__panel--familia{--aud:#c8483e}.kuku-estrategia__panel--comunidad{--aud:#653469}.kuku-estrategia__panel--publico{--aud:#4c4152}
.kuku-estrategia__panel--empresas{--aud:#057568}.kuku-estrategia__panel--referentes{--aud:#8b5fc3}
.kuku-estrategia__map.is-tabbed .kuku-estrategia__panel:not(.is-active){display:none}
.kuku-estrategia__panel-kicker{margin:0 0 8px!important;color:var(--aud);font-size:14px;font-weight:800}
.kuku-estrategia__panel h3{margin-bottom:10px;font-size:clamp(26px,2.6vw,32px)}
.kuku-estrategia__panel-text{margin-bottom:20px!important;color:var(--muted)}
.kuku-estrategia__trust{margin-bottom:22px}
.kuku-estrategia__trust-head{display:flex;justify-content:space-between;margin:0 0 6px!important;color:var(--muted);font-size:13px;font-weight:700;line-height:1.4}
.kuku-estrategia__trust-track{height:10px;overflow:hidden;border-radius:99px;background:#f1e7e2}
.kuku-estrategia__trust-fill{display:block;height:100%;border-radius:99px;background:var(--aud);transform-origin:left center}
.kuku-estrategia__trust-fill--92{width:92%}.kuku-estrategia__trust-fill--62{width:62%}.kuku-estrategia__trust-fill--38{width:38%}
.kuku-estrategia__trust-fill--22{width:22%}.kuku-estrategia__trust-fill--18{width:18%}
.kuku-estrategia__tips{display:grid;gap:10px;margin-bottom:22px!important}
.kuku-estrategia__tips li{position:relative;padding-left:30px;font-size:15px;line-height:1.5}
.kuku-estrategia__tips li::before{content:"";position:absolute;left:0;top:2px;width:20px;height:20px;background:#2f9a8c;-webkit-mask:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='black' stroke-width='2.4' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M20 6L9 17l-5-5'/%3E%3C/svg%3E") center/contain no-repeat;mask:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='black' stroke-width='2.4' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M20 6L9 17l-5-5'/%3E%3C/svg%3E") center/contain no-repeat}
.kuku-estrategia__ask{margin:0!important;padding:14px 16px;border-radius:16px;background:#f6eee9;color:#4c4152;font-size:15px;line-height:1.55}
.kuku-estrategia__ask strong{display:block;margin-bottom:2px;color:var(--ink)}
.kuku-estrategia__panel-link{display:inline-flex;align-items:center;gap:8px;margin-top:18px;color:var(--plum)!important;font-weight:800;text-decoration:none}
.kuku-estrategia__panel-link svg{transition:transform .35s var(--ease)}
.kuku-estrategia__panel-link:hover svg{transform:translateX(4px)}

/* Empty bar effect */
.kuku-estrategia__bar{align-items:center;gap:28px 48px;margin-top:clamp(56px,6vw,80px);padding:clamp(28px,4vw,44px);border-radius:28px;background:linear-gradient(150deg,#5a2d5f 0%,#3f1f45 100%);color:#fff;box-shadow:0 18px 36px rgba(63,31,69,.22)}
.kuku-estrategia__bar-kicker{margin:0 0 10px!important;color:#ffcfc3;font-size:12px;font-weight:800;line-height:1.4;letter-spacing:.12em;text-transform:uppercase}
.kuku-estrategia .kuku-estrategia__bar h3{margin-bottom:12px;color:#fff;font-size:clamp(28px,3vw,38px)}
.kuku-estrategia__bar-text{margin-bottom:14px!important;color:#ead9e8}
.kuku-estrategia__bar-goal{margin:0!important;color:#ffcfc3;font-weight:700}
.kuku-estrategia__bars-art{display:block;width:100%;height:auto}
.kuku-estrategia__guest,.kuku-estrategia__crowd,.kuku-estrategia__doubt{transform-box:fill-box;transform-origin:center bottom;transition:transform .4s var(--ease)}
.kuku-estrategia__counter{transform-box:fill-box;transform-origin:left center}

/* Pillar 3: channels carousel */
.kuku-estrategia__channels{padding:clamp(64px,7vw,100px) 0;background:#f6eee9}
.kuku-estrategia__channels-head{display:flex;flex-wrap:wrap;align-items:flex-end;justify-content:space-between;gap:20px 40px;margin-bottom:36px}
.kuku-estrategia__channels-title{flex:1 1 520px;max-width:660px;min-width:0}
.kuku-estrategia__channels-title h2{margin-bottom:.45em}
.kuku-estrategia__channels-title .kuku-estrategia__lead{max-width:none;margin:0}
.kuku-estrategia__arrows{display:flex;gap:10px}
.kuku-estrategia__arrow{display:grid;place-items:center;width:52px;height:52px;padding:0;border:1px solid #e3d3cc;border-radius:50%;background:var(--card);color:var(--plum);box-shadow:0 5px 0 #e3d3cc;transition:transform .2s,opacity .2s}
.kuku-estrategia__arrow--next{border:0;background:var(--plum);color:#fff;box-shadow:0 5px 0 var(--plum-dark)}
.kuku-estrategia__arrow:hover{transform:translateY(-2px)}
.kuku-estrategia__arrow:active{transform:translateY(2px)}
.kuku-estrategia__arrow:disabled{opacity:.4;cursor:default;transform:none}
.kuku-estrategia__track{display:flex;gap:18px;margin:0 -4px;padding:6px 4px 26px;overflow-x:auto;scroll-snap-type:x mandatory;scroll-padding-inline:4px;scrollbar-width:none;-webkit-overflow-scrolling:touch}
.kuku-estrategia__track::-webkit-scrollbar{display:none}
.kuku-estrategia__channel{--fg:var(--coral-ink);--bg:#fff0e5;flex:0 0 calc((100% - 36px) / 3);display:flex;flex-direction:column;gap:16px;min-width:0;min-height:340px;padding:26px;border:1px solid #e8d9d2;border-radius:24px;background:var(--card);box-shadow:0 10px 24px rgba(93,46,62,.06);scroll-snap-align:start;transition:border-color .3s,box-shadow .3s,transform .3s}
.kuku-estrategia__channel--plum{--fg:var(--plum);--bg:#f3e8f1}
.kuku-estrategia__channel--teal{--fg:var(--teal);--bg:#e2f0ed}
.kuku-estrategia__channel--sun{--fg:#9a6400;--bg:#fff4dc}
.kuku-estrategia__channel-icon{display:grid;place-items:center;width:52px;height:52px;border-radius:15px;background:var(--bg);color:var(--fg);transition:transform .35s var(--ease)}
.kuku-estrategia__channel-body h3{margin-bottom:8px;font-size:22px}
.kuku-estrategia__channel-body p{margin:0;color:var(--muted);font-size:15px;line-height:1.55}
.kuku-estrategia__channel-tip{margin:auto 0 0!important;padding-top:14px;border-top:1px dashed #e3d3cc;color:#4c4152;font-size:14px;line-height:1.5}
.kuku-estrategia__channel-tip strong{display:block;margin-bottom:2px;color:var(--fg)}
.kuku-estrategia__channel-best{align-self:flex-start;padding:5px 11px;border-radius:99px;background:#f6eee9;color:var(--muted);font-size:12px;font-weight:700;line-height:1.4}

/* Final checklist */
.kuku-estrategia__list{padding:clamp(64px,7vw,100px) 0;background:radial-gradient(circle at 10% 10%,#e9f4f0 0,transparent 40%),var(--paper)}
.kuku-estrategia__list-grid{align-items:start;gap:36px 64px}
.kuku-estrategia__list h2{margin-bottom:.45em}
.kuku-estrategia__list .kuku-estrategia__lead{max-width:480px;margin-bottom:28px}
.kuku-estrategia__progress-card{padding:24px;border:1px solid #efe4dc;border-radius:24px;background:var(--card)}
.kuku-estrategia__progress-head{display:flex;align-items:baseline;justify-content:space-between;gap:12px;margin-bottom:10px}
.kuku-estrategia__progress-count{display:flex;align-items:baseline;gap:.22em;margin:0!important;color:var(--teal);font:800 clamp(34px,4vw,46px)/1 var(--wp--preset--font-family--manrope,'Manrope',sans-serif);letter-spacing:-.04em}
.kuku-estrategia__progress-count strong{display:inline-block;font-weight:800}
.kuku-estrategia__progress-count span{color:#b7aeb8;font-size:.55em}
.kuku-estrategia__progress-label{margin:0!important;color:var(--muted);font-size:14px;font-weight:700}
.kuku-estrategia__progress{height:12px;overflow:hidden;border-radius:99px;background:#e9f0ed}
.kuku-estrategia__progress-fill{display:block;width:0;height:100%;border-radius:99px;background:linear-gradient(90deg,#2f9a8c,#057568);transition:width .45s var(--ease)}
.kuku-estrategia__ready{margin-top:20px}
.kuku-estrategia__ready-text{margin-bottom:14px!important;font-weight:700}
.kuku-estrategia__checks{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:12px}
.kuku-estrategia__checks li{display:flex}
.kuku-estrategia__check{display:flex;align-items:flex-start;gap:12px;width:100%;min-height:64px;padding:16px 18px;border:1px solid #efe4dc;border-radius:18px;background:var(--card);color:var(--ink);font-size:15px;line-height:1.45;text-align:left;transition:background-color .25s,border-color .25s,transform .25s var(--ease)}
.kuku-estrategia__check:hover{border-color:#cfe5de}
.kuku-estrategia__check[aria-pressed="true"]{border-color:#9fd3c7;background:#eef8f5}
.kuku-estrategia__box{flex:none;display:grid;place-items:center;width:26px;height:26px;border:2px solid #d8c8c2;border-radius:8px;background:#fff;color:#fff;transition:background-color .25s,border-color .25s}
.kuku-estrategia__box svg{opacity:0;transform:scale(.4);transition:opacity .2s,transform .3s cubic-bezier(.3,1.6,.5,1)}
.kuku-estrategia__check[aria-pressed="true"] .kuku-estrategia__box{border-color:var(--teal);background:var(--teal)}
.kuku-estrategia__check[aria-pressed="true"] .kuku-estrategia__box svg{opacity:1;transform:none}
.kuku-estrategia__check-label{min-width:0}

/* Next steps */
.kuku-estrategia__next{padding:clamp(64px,6vw,90px) 0 clamp(80px,8vw,110px)}
.kuku-estrategia__related{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);align-items:start;gap:32px 56px}
.kuku-estrategia__next h2{margin-bottom:.45em;font-size:clamp(32px,3.3vw,45px)}
.kuku-estrategia__next-text{margin-bottom:26px!important;color:var(--muted)}
.kuku-estrategia__help{padding:24px;border-radius:24px;background:#e9f4f0}
.kuku-estrategia__help h3{margin-bottom:6px;font-size:21px}
.kuku-estrategia__help p{margin-bottom:16px;color:#3f4a48;font-size:15px}
.kuku-estrategia__help-links{display:flex;flex-wrap:wrap;gap:10px 18px}
.kuku-estrategia__help-links a{color:var(--teal)!important;font-weight:800}
.kuku-estrategia__rows{display:grid;gap:12px}
.kuku-estrategia__row{display:flex;align-items:center;gap:18px;padding:20px 22px;border:1px solid #eadbd6;border-radius:20px;background:var(--card);text-decoration:none;transition:background-color .25s,border-color .25s,box-shadow .3s}
.kuku-estrategia__row:hover{border-color:#d9b8cc;background:#fff;box-shadow:0 14px 30px rgba(93,46,62,.1)}
.kuku-estrategia__row-text{flex:1;min-width:0}
.kuku-estrategia__row-text strong{display:block;font:800 18px/1.25 var(--wp--preset--font-family--manrope,'Manrope',sans-serif);letter-spacing:-.02em}
.kuku-estrategia__row-text span{color:var(--muted);font-size:14px;line-height:1.5}
.kuku-estrategia__row-arrow{flex:none;color:var(--plum);transition:transform .35s var(--ease)}

/* Hero entrance (CSS only, also runs in the editor) */
@media (prefers-reduced-motion:no-preference){
.kuku-estrategia__sprout{transform:scale(0);animation:kuku-estrategia-grow .8s cubic-bezier(.3,1.4,.5,1) forwards}
.kuku-estrategia__soil{animation:kuku-estrategia-rise .7s ease-out both}
.kuku-estrategia__drop{animation:kuku-estrategia-rain 1.8s ease-in infinite}
.kuku-estrategia__float{animation:kuku-estrategia-float 3.4s ease-in-out infinite}
.kuku-estrategia__can{animation:kuku-estrategia-tilt 3.6s ease-in-out infinite}
.kuku-estrategia__core{animation:kuku-estrategia-beat 2.4s ease-in-out infinite}
.kuku-estrategia__panel.is-entering{animation:kuku-estrategia-in .45s var(--ease)}
.kuku-estrategia__panel.is-entering .kuku-estrategia__trust-fill{animation:kuku-estrategia-grow-x .7s .1s var(--ease) both}
}
@keyframes kuku-estrategia-grow{to{transform:scale(1)}}
@keyframes kuku-estrategia-rise{from{opacity:0;transform:translateY(20px)}to{opacity:1;transform:none}}
@keyframes kuku-estrategia-rain{0%{opacity:0;transform:translateY(-6px)}20%{opacity:1}100%{opacity:0;transform:translateY(46px)}}
@keyframes kuku-estrategia-float{0%,100%{transform:translateY(0);opacity:.9}50%{transform:translateY(-12px);opacity:.55}}
@keyframes kuku-estrategia-tilt{0%,100%{transform:rotate(0)}40%,60%{transform:rotate(-8deg)}}
@keyframes kuku-estrategia-beat{0%,100%{transform:scale(1)}12%{transform:scale(1.14)}24%{transform:scale(.96)}36%{transform:scale(1.06)}}
@keyframes kuku-estrategia-in{from{opacity:0;transform:translateY(10px)}to{opacity:1;transform:none}}
@keyframes kuku-estrategia-grow-x{from{transform:scaleX(0)}to{transform:scaleX(1)}}

/* Scroll reveals: armed by the script only when the block starts off screen */
@media (prefers-reduced-motion:no-preference){
.is-armed .kuku-estrategia__pillar{opacity:0;transform:translateY(22px);transition:opacity .55s,transform .6s var(--ease)}
.is-armed .kuku-estrategia__pillar:nth-child(2){transition-delay:.12s}
.is-armed .kuku-estrategia__pillar:nth-child(3){transition-delay:.24s}
.is-armed.kuku-estrategia__versions .kuku-estrategia__bubble-row{opacity:0;transform:translateX(-18px);transition:opacity .5s,transform .6s var(--ease)}
.is-armed.kuku-estrategia__versions .kuku-estrategia__bubble-row--good{transition-delay:.35s}
.is-armed .kuku-estrategia__mix-seg{transform:scaleX(0);transition:transform .7s var(--ease)}
.is-armed .kuku-estrategia__mix-seg--2{transition-delay:.12s}.is-armed .kuku-estrategia__mix-seg--3{transition-delay:.24s}
.is-armed .kuku-estrategia__mix-seg--4{transition-delay:.36s}.is-armed .kuku-estrategia__mix-seg--5{transition-delay:.48s}
.is-armed .kuku-estrategia__ring{opacity:0;transform:scale(.6);transition:opacity .6s,transform .8s var(--ease),fill .35s,stroke .35s}
.is-armed .kuku-estrategia__ring--comunidad{transition-delay:.15s,.15s,0s,0s}
.is-armed .kuku-estrategia__ring--publico{transition-delay:.3s,.3s,0s,0s}
.is-armed .kuku-estrategia__ring--empresas,.is-armed .kuku-estrategia__ring--referentes{transition-delay:.45s,.45s,0s,0s}
.is-armed .kuku-estrategia__aud{opacity:0;transition:opacity .45s .6s,background-color .25s,color .25s,border-color .25s,box-shadow .25s,transform .25s var(--ease)}
.is-armed.kuku-estrategia__bar .kuku-estrategia__crowd{opacity:0;transform:translateY(14px) scale(.6);transition:opacity .4s,transform .5s cubic-bezier(.3,1.5,.5,1);transition-delay:calc(.3s + var(--kuku-i) * .12s)}
.is-armed.kuku-estrategia__bar .kuku-estrategia__guest--enter{opacity:0;transform:translateX(34px);transition:opacity .4s 1s,transform .8s 1s var(--ease)}
.is-armed.kuku-estrategia__bar .kuku-estrategia__counter{transform:scaleX(0);transition:transform 1.1s .3s var(--ease)}
.is-armed.kuku-estrategia__bar .kuku-estrategia__doubt{opacity:0;transition:opacity .4s 1.4s}
.is-armed .kuku-estrategia__channel{opacity:0;transform:translateX(40px);transition:opacity .5s,transform .7s var(--ease),border-color .3s,box-shadow .3s;transition-delay:calc(var(--kuku-i) * 90ms)}
.is-armed .kuku-estrategia__rows li{opacity:0;transform:translateX(24px);transition:opacity .5s,transform .6s var(--ease)}
.is-armed .kuku-estrategia__rows li:nth-child(2){transition-delay:.1s}
.is-armed .kuku-estrategia__rows li:nth-child(3){transition-delay:.2s}
.is-armed .kuku-estrategia__rows li:nth-child(4){transition-delay:.3s}
.is-armed.is-in .kuku-estrategia__pillar,.is-armed.is-in .kuku-estrategia__bubble-row,.is-armed.is-in .kuku-estrategia__mix-seg,.is-armed.is-in .kuku-estrategia__ring,.is-armed.is-in .kuku-estrategia__aud,.is-armed.is-in .kuku-estrategia__crowd,.is-armed.is-in .kuku-estrategia__guest--enter,.is-armed.is-in .kuku-estrategia__counter,.is-armed.is-in .kuku-estrategia__doubt,.is-armed.is-in .kuku-estrategia__channel,.is-armed.is-in .kuku-estrategia__rows li{opacity:1;transform:none}
.is-armed.is-in .kuku-estrategia__aud{transform:translate(-50%,-50%)}
.kuku-estrategia__doubt{animation:kuku-estrategia-doubt 2.8s 1.8s ease-in-out infinite}
}
@keyframes kuku-estrategia-doubt{0%,100%{transform:translateY(0) rotate(0)}50%{transform:translateY(-4px) rotate(10deg)}}

/* Hover microinteractions */
@media (hover:hover) and (prefers-reduced-motion:no-preference){
.kuku-estrategia__nav-link:hover .kuku-estrategia__nav-num{transform:rotate(-8deg) scale(1.08)}
.kuku-estrategia__pillar:hover{border-color:#e3cbd6;box-shadow:0 12px 26px rgba(93,46,62,.08);transform:translateX(4px)}
.kuku-estrategia__pillar:hover .kuku-estrategia__icon{transform:rotate(-8deg) scale(1.08)}
.is-in .kuku-estrategia__pillar:hover{transform:translateX(4px)}
.kuku-estrategia__channel:hover{border-color:#d9b8cc;box-shadow:0 18px 34px rgba(93,46,62,.12);transform:translateY(-4px)}
.is-in .kuku-estrategia__channel:hover{transform:translateY(-4px)}
.is-in .kuku-estrategia__aud:hover{transform:translate(-50%,calc(-50% - 2px))}
.kuku-estrategia__channel:hover .kuku-estrategia__channel-icon{transform:rotate(-8deg) scale(1.08)}
.kuku-estrategia__row:hover .kuku-estrategia__row-arrow{transform:translateX(6px)}
.kuku-estrategia__row:hover .kuku-estrategia__icon{transform:rotate(-6deg) scale(1.06)}
.kuku-estrategia__bar:hover .kuku-estrategia__guest--doubt{transform:translateX(-6px)}
.kuku-estrategia__bar:hover .kuku-estrategia__guest--enter{transform:translateX(-10px)}
.kuku-estrategia__bar:hover .kuku-estrategia__crowd{transform:translateY(-4px)}
.kuku-estrategia__check:hover{transform:translateY(-2px)}
}

@media (max-width:920px){
.kuku-estrategia__hero-grid,.kuku-estrategia__two,.kuku-estrategia__map,.kuku-estrategia__related{grid-template-columns:minmax(0,1fr)}
.kuku-estrategia__hero-art{max-width:520px;margin-inline:auto}
.kuku-estrategia__channel{flex-basis:calc((100% - 18px) / 2)}
}
@media (max-width:640px){
.kuku-estrategia__checks{grid-template-columns:minmax(0,1fr)}
.kuku-estrategia__channel{flex-basis:86%;min-height:0}
.kuku-estrategia__aud{min-height:38px;padding:6px 10px;font-size:12px}
.kuku-estrategia__aud--empresas{left:84%}
.kuku-estrategia__aud--referentes{left:16%}
.kuku-estrategia__nav-link{padding:0 12px}
.kuku-estrategia__actions .kuku-estrategia__button{white-space:normal;text-align:center}
}
@media (prefers-reduced-motion:reduce){
.kuku-estrategia__button,.kuku-estrategia__aud,.kuku-estrategia__channel,.kuku-estrategia__pillar,.kuku-estrategia__check,.kuku-estrategia__progress-fill{transition:none}
}