Tips for creating your campaign page
Know everything you need to know and prepare to create a quality campaign and increase the chances of success
Tips for each relevant aspect when creating a campaign
Know in detail each section that you must work to prepare your crowdfunding campaign.
Message, type of language and target audience
Before getting into the specifics, keep in mind that donation crowdfunding consists mainly on convincing many people to make the effort to collaborate with your campaign.
Mostly it will be people who are at home with their phones or computers and we must attract, sensitize and convince that their help is necessary.
That is why the language must be clear and simple, we are not addressing an administration and / or institution, we must avoid excessive formalities. People are not obliged to read us so we must be , attractive, clear and simple, with direct language that at the same time provides all the available information in the most transparent way.
It is as fundamental to inspire them as to offer security and confidence.
Title and short summary
Both the title and the short summary should attract attention, make it clear what our story is and that it is a fundraising campaign in which your are ask for help..
Although in the title you may have more freedom to opt for something original, in the 120-character summary it should be clear that you are asking people to collaborate and for what reason. Example: “Collaborate with… so we can… in…”, “Help us to… .so…” “We need your urgent help to… .in…”
Keep in mind that most people will only read that and we need to get their attention.
Economic goal and deadline
- Economic goal
Although in Kukumiku it is not mandatory to have an economic goal it is always highly recommended because it generates among donors that fundamental sense of common action.
It is always recommended that it is as realistic as possible. We must think more about what we think we are capable of achieving than about what we would like to achieve.
- Deadline
The date will always depend on the strategy plan, our needs and type the of project. It is always recommended that they be a minimum of 40 days, although they can be as long as desired, also of just a single day. But unless there is a reason for it, it is not advisable to do very short campaigns since it takes time to carry out the diffusion, press appearances, events, donations from companies and ultimately convince as many people as possible.
Main image / secondary images
- Main picture
Try to make it attractive, representative of your campaign and of quality. Maximum (1MB). Try to adjust it to the proportions of the space, minimum 750×500 pixels
Keep in mind that it will be the main one in your campaign and the one that will be seen when sharing the campaign on social networks (FB, Twitter …) or in the Widget to integrate the campaign on other websites.
It is usually recommended, as far as possible, that people appear and in a cheerful attitude.
- Rest of images
The rest of the images (maximum 4) must be of the same quality and size and will appear in the main gallery or in the text parts where you insert them.
Story
Remember that you are addressing mostly private people in their homes. Use clear and simple language explaining what your campaign is about, who are you raising money for, who are you, where it happens, and why it is important for people to collaborate.
We recommend sorting the information from most important to least important.
Divide the information into paragraphs and, if possible, give them a title to structure them and make them easier to read.
Insert two or three pictures between the paragraphs to illustrate what you are telling and make reading more attractive. Images of the place, maps, person…
Transparency / Financial information
In this section you must specify all the financial information of the project. You must break down your budget, explain what you are going to use the money for, where you are going to use it and ultimately all the information that can provide confidence and security to the donors so that they can trust that the money will be used responsibly.
Campaign organizer section
This last section is where you can better tell who you are, where are you from, what is your experience or your activity if it is a company, NGO or entity.
Video (optional but highly recommended)
Although it is not mandatory and many campaigns have managed to finance themselves without a video, it is highly recommended to have one.
It is recommended that it be short, between 1 and 2 minutes. You should NOT send us the video file. You must share us the link / URL of the video uploaded on Youtube or Vimeo.
Languages
Although the web, at the moment, is only available in 4 languages, you can create the texts in the language you want.
Giveaways and Matchfunding
- Solidarity giveaways
If you plan to add a giveaway to help spread your campaign, remember that you must fill out another form from your user area once the campaign has been created.
- Matchfunding
Matchfunding is a new tool to involve companies or entities in your campaign and multiply the contributions you get.
