One of the major updates that Kukumiku brings both to charity crowdfunding and fundraising for charitable causes, as well as to the online world in general, is the ability to run charity raffles to raise funds online easily and effectively.
It is well known that running a raffle is a very common and useful practice to raise funds and boost visibility. Not only as an incentive, but also because it attracts extra donations from people who might be more interested in receiving the prize than in the cause or project itself.
Running a raffle on your own and complying with regulations takes an enormous and sometimes discouraging effort. In this article, we explain how to run an online charity raffle.
At Kukumiku, you have the opportunity to run them, and we take care of all the paperwork and costs of the process.
Types of charity raffles to raise funds:
Within Kukumiku raffles, there are two different types:
- Those linked exclusively to a project. That is, those linked to a specific project where only those who support the linked project can participate.
- And general raffles: Which are those where anyone can participate regardless of which project they support,
These raffles can be created both by the project organizers themselves and by third parties, celebrities, or companies that want to contribute a good or service to be raffled off.
When creating a project, you must choose whether you want to link it exclusively to a specific project or make it general so that anyone who supports can participate regardless of the project they support.
In addition, the Kukumiku team takes care of finding potential companies or celebrities who want to contribute a good or service to boost the funds raised for projects.
Why should I create a charity raffle?
Creating a charity raffle is recommended, but not mandatory.
The main purpose of Kukumiku is to help causes and projects gain visibility and raise the funds raised they need to carry out their projects.
Your main task is to spread the project as widely as possible, both within your network and beyond, and try to convince people to collaborate.
To achieve that goal, creating charity raffles or securing prizes is an extra tool that can help you tremendously.
As we mentioned earlier, besides encouraging entry, it can increase visibility and outreach for your cause, and even attract donations from people more interested in the prize than in the project itself.
Many people will collaborate with your project whether you raffle something off or not. But a raffle can put you on their radar and get you known, regardless of whether they are interested in winning the prize.
You also have the freedom to choose how long it runs or set a participant limit, so launching one at the start is a great way to replace traditional crowdfunding’s early incentives—the so-called “early birds”—which encourage those first contributions and give the project a great boost.
What can I raffle?
Anything is welcome as long as you consider it appropriate and it meets basic standards and guarantees.
You can also try to convince a celebrity or a company to collaborate with your project by contributing something.
Celebrities draw attention thanks to their media reach, and companies may be interested because it offers free advertising for their brand and products.
There are endless possibilities: dinner, a smartphone, a hotel stay, a player’s soccer jersey… the list goes on and on.
If you don’t manage to get anything to raffle or simply aren’t interested in doing so, keep in mind that the platform’s general raffles will still be available for people who collaborate with your project to enter.
Therefore, even if you don’t have an exclusive raffle linked to your project, you can always leverage the general raffles to boost outreach and funds raised.
In any case, we believe that raffles are more of a tool to gain visibility and impact than to reward donors. That’s why anyone not interested in entering the raffles can always opt out.
We firmly believe that most people are good and willing to collaborate without expecting anything in return. But we also know you need to reach them and catch their attention.