Guide to preparing your campaign

Your page is your calling card.

Most people will see your campaign on mobile, at home, under no obligation to read it. With clear text and well-chosen images, they’ll quickly understand what you need and why to trust you.

Quality you can see
Clear, direct language
Transparent finances

View section by section Create Project

Anatomy of a great campaign

Seven parts, in the order your donor sees them. Click each number to see what works in that section.

Example campaign

A new wheelchair for Aitana

Help us buy the adapted wheelchair Aitana needs to move around every day. Every contribution counts.

4.420 € of €6,000 · 18 days left

What’s happening and why now

1:40

How the money will be used

Adapted wheelchair 4.800 €

Accessories and adjustments 1.200 €

Total 6.000 €

Friends of Aitana 12 people · Campaign organizers

1 Part 1 of 7

Main image

It’s the first thing people see, including when sharing the campaign on social media or in the widget. It should be engaging, representative, and high quality.

People, ideally the beneficiaries, in the foreground and with a cheerful attitude.
At least 750 × 500 pixels and up to 1 MB.
Up to 4 more images of the same quality in the gallery.

Avoid: generic internet images or very low-quality photos. They may lead to rejection.

2 Part 2 of 7

Title and excerpt

The title can be original. The 120-character excerpt must make it clear that you are asking to collaborate and for what cause.

Use phrases that call people to action: “Help us to… so that…”
Say who it is for and what it is for in a single sentence.
Keep in mind that many people will only read this.

Avoid: vague excerpts like “solidarity project of our association.”

3 Part 3 of 7

Goal and deadline

A goal creates a sense of a common target and explains how much you need. The duration depends on your outreach plan.

Set what you think you can achieve, not what you would like to.
If this is your first campaign, start by covering the bare minimum.
We recommend at least 40 days.

Avoid: targets so high that they discourage people, or very short campaigns without a reason.

4 Part 4 of 7

Story

You are speaking to people in their homes. Explain what is happening, who you are raising funds for, who is doing it, where, and why it is important to help.

Organize from most to least important.
Short paragraphs with headings and images between them.
Check it with the preview before submitting it.

Avoid: long introductions that delay the main point.

5 Part 5 of 7

Video

Optional, but highly recommended, especially if you don’t have good images. Showing yourself builds trust.

Between 1 and 2 minutes.
Explain the campaign and ask for support at the end.
Upload it to YouTube or Vimeo with a thumbnail and share the link.

Avoid: sending the video file instead of the link.

6 Part 6 of 7

Financial transparency

Here goes everything that didn’t fit into the story: itemized budget, what the money will be used for, and where.

Break down each item with its amount.
Explain how they will be able to verify how the money is used.
If any detail is missing for a justified reason, explain it.

Avoid: launching without knowing how much what you need costs.

7 Part 7 of 7

Organizer

Tell who you are, where you’re from, and your background or activity if you are an organization or a company.

Put a face and a name to whoever is driving the campaign.
Add links to your website or social media.
If you are an organization, summarize your track record.

Avoid: anonymous organizers or without any references.

120 characters that decide if people read you

The title can be creative. The excerpt cannot: it must make it clear that you are asking for help and what for. It’s the only thing many people will read when they see the campaign shared.

Weak

“Charity project by our association. Any help is welcome, thank you all very much.”

91 / 120 characters Doesn’t ask for anything specific

Better

“Help us buy the adapted chair Aitana needs to get around every day. Every contribution counts.”

103 / 120 characters Calls to action and explains what it’s for

Try yours

0 / 120 characters ○ Asks for help ○ Explains what it’s for

A realistic goal and time for outreach

The goal is not mandatory, but it gives your donors a shared target and explains how much you need. Think about what you can achieve, not what you would like.

Same money, different feeling

Two campaigns raise €6,000. One looks like it fell short; the other, like it succeeded.

What you wish for: €20,000 30 %

Discouraging: it seems impossible and people hesitate to join in.

What you can achieve: €6,000 100 %

It builds momentum. If things are going well, you can increase it along the way.

At least 40 days

Outreach, getting press coverage, organizing an event, or convincing a company takes time. Very short campaigns only make sense with a specific reason.

Inner circle
Outreach
Companies and events
Final push

Campaigns without an end date are designed for NGOs and organizations. If you are an individual and need one, contact us.

Images that draw people in

The main image appears on the campaign, when shared on social media, and in the widget. Along with the title and excerpt, it is all that many people will see.

Real people, up close and with a cheerful attitude

Generic internet images: reduce trust

Sharp, well-lit, and from the actual location

Small or pixelated: can be a reason for rejection

750 × 500 pixels minimum
1 MB maximum per image
+4 images in the gallery, same quality

Tell what matters first

There’s no guarantee people will read to the end. Start with what’s happening and what the money is for; leave the background for later, for anyone who wants to know more.

What is happening and what the money is for In the first two sentences.

Who is asking and for whom People with names, not abstract groups.

Where and why now

Context and details

Short paragraphs with headings They make reading on mobile easier and help people find each section.
Two or three images between paragraphs The place, the people, a map. About 700 px wide.
Complete yet concise Save the form and use the preview to read it just as your donor will see it.
The budget breakdown, in its own section Break down your budget in Transparency. If you don’t know yet how much what you need will cost, it might not be the right time to launch.

And to top it off

Optional details that make all the difference.

A 1 to 2-minute video

It’s not mandatory, but it helps a lot. Just record yourself explaining the campaign and asking for support: showing your face builds trust. Upload it to YouTube or Vimeo with a cover image and share the link, not the file.

Multiple languages

You can write in whichever language you prefer. If you use multiple languages, put the one most people will read first and then the next, without mixing them paragraph by paragraph.

A charity raffle

You create it from your dashboard once the campaign is set up. It’s only worth it if it expands your reach: a very attractive prize, or one donated by a company or public figure who will promote it. How raffles work

Match funding

A company or organization matches one euro for every euro you raise. Knowing that their contribution is doubled encourages people to donate. How to get a company involved

Do you have everything ready?

Create your campaign, save it, and review it using the preview. Before publishing, our team will suggest improvements within 48 hours.

Create my campaign

Plan your strategy Message, audience, and channels. Tips for spreading the word How to reach beyond your immediate circle. Success stories Real campaigns to inspire you.

Do you have a specific question? Search the help center