Outreach guide
Help your cause reach further.
Outreach is the hardest part of a campaign. You have to break through a lot of noise, move people, and make them feel that their help is truly needed. These 16 tips will help you get there.
Three things need to happen for someone to donate
- 1 They need to know who you are Reach their screens, inboxes, and conversations.
- 2 They need to care A story that moves people and connects with them.
- 3 They need to trust you Transparency whenever questions arise.
16 tips, right when you need them
You can’t do everything at once. We’ve organized them by when they’ll help you most: before launching, at launch, to build momentum, and while the campaign is running.
Before launching
Plant before you harvest. What you prepare here determines how your campaign takes off.
4 tips
Rally your closest supporters before you start
Few people contribute to a campaign with zero support. Talk to your inner circle first and ask them to contribute right from day one.
10% from your inner circle then, public outreach
Plan your strategy
Channels, audience, and message. Along with what actions you’ll take, when, and how often. View guide
Record a video
Explain the campaign clearly and show your face. It shows commitment and builds trust.
Create a hashtag
Helps people find and share everything about the campaign. Make it original, yet easy to remember.
At launch
Reach beyond your circle: the media, community leaders, and physical presence in your neighborhood.
5 tips
Reach out to the media
Local or national. Write to them or send a press release giving them a reason to publish your story.
Look for influential voices
Celebrities or influencers. If they get involved, even better; just a post or a retweet already helps a lot.
Host an event
Introduce it, screen the video, or showcase past results. Pair it with a concert, a talk, or an exhibition.
Hand out flyers
An image, title, and link are enough. Leave them in shops and libraries so no one has to remember the name.
Put up posters with a QR code
Featuring the main image, title, and link or a QR code. At work, in local shops, during an event.
Tip: printing 2,000 flyers online costs about €20 and they arrive in two or three days.
To multiply impact
Tools that make every contribution worth more or reach further.
5 tips
Seek corporate support
Companies usually contribute more than individuals. Ask around your network; your own employer could be the first. How they can help
Find a match funder
An organization contributes one euro for every euro you raise. Knowing their donation will be matched encourages a lot of people.
Create a charity raffle
It works if the prize doesn’t cost you money and grabs attention. Even better if whoever donates it helps spread the word. View raffles
Embed the widget on other websites
Anyone can copy it from your campaign and add it to their association’s website or blog.
Remind people that donations are tax-deductible
All contributions include a donation certificate. It’s a great incentive, but don’t let it overshadow the main reason: helping.
If someone donates…
The Tax Agency returns 80 €
It actually costs them 20 €
Estimated personal income tax (IRPF) deduction: 80% on the first €250 and 40% on the rest (Law 49/2002). Percentages differ in chartered territories.
During the campaign
Maintain trust and interest until the very last day.
2 tips
Be transparent
Explain who you are, how you will use the money, and how it can be verified. When in doubt, people don’t donate. Our commitment
Don’t overload with the same message
Alternate your asks with facts about the cause, updates, and milestones reached. Consistency, without repeating yourself.
What if you get stuck?
We answer your questions about outreach, raffles, or match funding. Help center