Analytics help you understand how people find your cause and what they do next. To interpret them, distinguish between reach, visits, contributors, transactions, and money raised.
Choose what you want to measure
A visit means someone accessed a page; it does not confirm a contribution. One person can visit multiple times or complete several transactions. Likewise, a pending payment should not be counted as a completed charge.
Before comparing channels, set a goal: raising awareness for the cause, getting contributions, increasing recurring support, or promoting a raffle. That way you can choose the metrics that answer that question.
Review the dashboard
- Open Analytics or the report available for your project or campaign.
- Select the date range and check the applied filters.
- Review visits, collaboration, and financial trends based on the metrics displayed.
- Check transactions whenever you need to verify an amount.
- Export the report if your plan and permissions allow it.
Compare periods of equal length and campaigns at similar stages. Keep the dates and filters when sharing a report with your team.
Evaluate channels
Use the available links and referrals to identify the source of your outreach. A link can circulate outside the channel it was created for, and some visits might not have an identifiable source. Treat the results as guidance for decision-making, without assuming precision that the screen does not provide.
Turn data into action
If you are getting visits but few contributions, review the clarity of the campaign, the call to collaborate, and any questions the team receives. If a channel works well, test new messages without changing multiple variables at once.
Advanced analytics features, reports, or support may depend on your plan. If they do not appear, check the services enabled for the project. Do not treat an automated recommendation as a guarantee of funds raised, and protect personal data in any export.